Tyler, The Creative

I know. It's 'Tyler, The Creator' but that Freudian Slip was intended. Any critic from God to Bill O'Reilly can voice whatever judgement they have of Tyler, The Creator and his pack 'Odd Future', but one thing that must not be denied is the fluid creativity that flows through the music.
The 'Yonkers' star has gained millions of fans worldwide largely due to his unpredictability, his explosive use of words and of course the unique and innovative production.


 " He takes the script of mainstream rap and burns it on the microphone "


What is often forgotten is that Tyler produces. He produced the viral sensation 'Yonkers' and the majority of the music on the new album Goblin is his own and follows the same suit. While he stays true to his carefree, outspoken and volatile manner he definitely does not play ball with the industry, he takes the script of mainstream rap and burns it on the microphone. He's the actor, the director and the producer and he wants his film to be as vulgar, electrifying and against the grain as possible.

The long sock wearing, skateboard riding, horror story sharing rapper from California has assembled over 9 million views in just three months for the shocking but highly creative song 'Yonkers'. He definitely has a buzz around him and not just a local one, worldwide. After the success of that he could quite easily have collaborated with the big names but he has remained interestingly close to his own circle 'Odd Future' and this has helped the other members of the collective to rise above the water for a little fame for themselves.

If you are a fan of expletives, are looking to listen to something disturbing and unlike anything else in the realm of hip hop then GOBLIN is for your ears.

One thing that is always highly respected on The Bigger Picture is quantity. We'll come onto quality soon but quantity is unquestionable here, Tyler presents you over 90 minutes of sound for 9 Pounds.
Each song is more like a movie than a song, the artist paints pictures with words, tones and rhythmic music. Each one of these instrumentals could be the backing track for an epic movie scene. The production and the creative freedom transmitted through the music are absolutely worthy of applause.

He proves his production prowess with the track entitled 'AU79' which is just music and empty of vocals, it provides a welcome pause after the hectic bass-heavy preceeding songs but simultaenously it is a showcase of his talent on the buttons.

Speaking of special effects, Tyler evidently enjoys replicating the devil's voice on his tracks as a kind of allusion to his conscience to attempt to double his possessed image, which he has successfully portrayed to millions and which millions have bought into very quickly.

" The mind of a madman combined with the creativity of a genius "

It is refreshing when you hear him spit in the normal fashion, with just his voice and the beat, it resembles the essence of a great rapper with pockets of potential but then he hurries back to indulging in his twisted alter-ego.

What this album does is leave you very perplexed. I listened to it from start to finish, I still don't know if I 'get it' yet. I'm not sure if I just wasted an hour of my life or if I've encountered the mind of a madman combined with the creativity of a genius splattered on to paper and spat with genuine venom onto a microphone.

On various tracks we gratefully receive insights into his real human soul, on 'Golden' he reveals a softer compassionate side to himself but carried with the vehicle of uncompromised hardhitting delivery.

"N***as saying free Earl without even knowing him/
They're missing a new album, I'm missing my only friend/" 

Tyler, The Creator brings to the table raw emotion and passion which is spiced up with hints of fictional horror. He has come to stardom at a time where glitter and glamour grace the global stages of music. What Odd Future do with their music is burn everything down back to the bare basics - true emotion, genuine meaning and story telling to entertain the masses without sticking to scripts or guidelines. While they light up their paths with unforgiveable uncaring inferno, I hope that it sparks the flames within the music industry as a whole and reminds artists what the purpose is and what a blessing it is to have the ability to speak to millions across borders and across differences.

I'll leave you with one of my personal favourite tracks off the album GOBLIN which was leaked earlier in the month but officially released on May 10 :



You can follow Tyler, The Creator on Twitter @FuckTyler