UK grime/ hip hop legend Kano has become the front of the new campaign by Mercedes Benz. I don't think I've been this proud of a UK rapper for a while.
Kano has always been one of those artists who I wished would make it to the big money, because in my eyes he is very underrated and a lot of his work went unappreciated. People often tag the 'he was ahead of his time' label to him (I think Wiley often says this) but it's not just that, he is and was a true lyricist who deserved the treasures.
BUT Kane being the intelligent bloke he is has realised there's money to be made elsewhere, I point to exhibit A - Top Boy. Top Boy was a huge success and almost put Kano on the filming map, now there's this Mercedes ad campaign. This is huge. What made me smile even more was that an American magazine 'Complex' recognised this and it is via them that I learnt the news!
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